Research based information teaches us that different types are attracted
and repelled by the same strategies commonly used to sell or persuade. This seminar,
comprehensive in its approach to persuasion and psychological type, utilizes both the
mental functions of the Myers-Briggs Type Indicator and the four temperament types of
David Kiersey as keys to persuasion. Highly interactive, each group is asked to persuade
each other group during the seminar. The groups themselves judge the effectiveness of the
persuasive appeals and suggest improvements in approaches used and ways to strengthen
persuasive appeals for that particular group in the future. No one facilitator can speak
for all types. This format allows the students (who are experts) to become the teachers!
This seminar is recommended for leaders, sales staff, managers, customer
service specialists, marketing professionals, fund raisers and others who must shape
public opinion in their work.